A detailed financial report analyzes the commercial and financial consequences of Cristiano Ronaldo's departure from the Portuguese National Football Team, which occurred on September 30, 2026.
The analysis, covering the period from 2026 to 2030, considers the CR7 brand's valuation at 850 million euros by IPAM in 2025. The document addresses the risk of renegotiating sponsorship contracts signed until 2030 and potential losses in ticket sales and broadcasting rights revenue.
Key findings indicate that while official matches remain resilient, the risk is concentrated in friendly games. The impact on television rights is seen as deferred, as major rights are centralized by UEFA/FIFA. Estimates for 2027-2030 suggest an accumulated erosion between 8 to 50 million euros, with the 2030 World Cup, co-hosted by Portugal, serving as a strategic mitigating factor.
