Madeira led hotel occupancy in Portugal during the summer, achieving a 90% rate between June and September. This figure contrasts with the national average, which saw a slight decrease in occupancy, settling at 80%.
Despite a 3% increase in the average price per occupied room nationwide, reaching 171 euros, outlooks for autumn are more cautious. Many hoteliers are reporting fewer bookings compared to the same period in 2025, with concerns about economic and geopolitical instability dominating the sector.
