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Economy · Funchal · 24 July 2026

Madeira Wine Sales Decline in First Half of 2026

Madeira Wine sales decreased in both volume and value in the first half of 2026, according to IVBAM data.

Madeira Wine Sales Decline in First Half of 2026

The commercialization of Madeira Wine saw a decrease in both quantity and value during the first half of 2026. Between January and June, approximately 1.2 million liters were sold, generating 8.9 million euros in first-sale revenues, representing a year-on-year drop of 10.5% in volume and 4.7% in value.

In contrast, the domestic market experienced growth of 22.3% in quantity and 21.3% in value. Exports to the European Union fell by 25.1% in quantity and 21.9% in value, particularly impacted by declines in France, Belgium, and Germany. Non-EU markets saw a decrease of 4.9% in volume and 5.7% in value, despite positive performance from the United States and China.

In the second quarter of the year, this downward trend continued, with sales declining 21.2% in quantity and 10.6% in value compared to the same period last year.

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