Porto Santo aims to differentiate itself from other tourist destinations through its identity, history, and culture, targeting higher-quality tourism.
Nuno Batista, the Municipal Council President, advocates that the island's future lies in offering a unique experience that fosters a lasting connection with visitors, rather than indiscriminate growth in tourist numbers. The strategy focuses on visitor loyalty through an emotional bond with the island.
By participating in the Atlantic Tourism Forum, Porto Santo shared common challenges faced by other island territories, such as mobility and seasonality, emphasizing that tourism should serve the local populations and improve their quality of life.
