Pringles has launched a Halloween campaign with a macabre twist, offering a fan the chance to have their ashes stored in a custom urn shaped like the brand's iconic can. The promotion, titled "Once You Drop," is a variation on the slogan "Once You Pop, You Can’t Stop."
The winner will receive a precious metal urn, valued at $500, and a cash prize equivalent to 200 years of Pringles chips, calculated at $28,080. The total prize value is estimated at $28,580.
The campaign is inspired by the true story of Fredric J. Baur, a chemist involved in inventing the Pringles can, whose ashes were partly buried in a Pringles container in 2008. Entry is limited to legal US residents aged 18 and over, and closes on October 22.
