Continente announced an investment exceeding 40 million euros in Madeira, covering the period from 2021 to 2026. This investment has been directed towards store expansion and remodeling, as well as strengthening convenience and digital solutions.
João Pedro Santos, general director of Modelo Madeira, revealed these figures during the IV Madeira Food Encounter. He also highlighted a consistent business volume growth of around 10% and the evolution of operations in the region, which currently employs over 830 people.
The strategy includes modernizing existing stores, new equipment, and introducing "new concepts and display solutions," aiming to "reinvent proximity." The company has also expanded its network of electric vehicle charging stations, with further plans, and optimized digital services like the Continente Online platform, which shows significant growth.
