Coral Beer has launched an advertising campaign dedicated to the 2026 Madeira Rally, highlighting its historical connection to the motor racing event.
The campaign runs until August 4th across billboards, bus shelters, radio, print, and digital platforms, aiming to honor the experience of the thousands of fans who follow the competition.
Under the slogan "Official Sponsor," the campaign seeks to portray the mystique and shared feeling associated with the Madeira Rally, emphasizing the atmosphere of the special stages and the camaraderie among enthusiasts. João Rodrigues, Marketing Director of the Madeira Beer Company, stated the brand "wants to toast the passion of our audience."
