The "Zona Zero Ecrãs" campaign, run by Castellana Properties with the participation of the Forum Madeira shopping centre in 2025, has been recognised at the Solal Awards 2026, international prizes for marketing in the shopping centre, retail and leisure sector. The awards, presented in Budapest, gave the initiative a Silver award in the Corporate Social Responsibility category.
The campaign took place in 11 shopping centres in Portugal and Spain and aimed to raise awareness of excessive use of digital devices. At Forum Madeira on 25 and 26 October, families were invited to set their phones aside and take part in traditional wooden games and a family yoga class, along with practical advice on positive parenting.
Across the participating centres, the campaign recorded 95,494 minutes without screens, with more than 1,200 people disconnecting from their devices for at least 30 minutes. Rita Paixão, director of Forum Madeira, said the recognition validates the centre's effort to offer experiences beyond shopping.