João Abel de Freitas, honoured at Mesclarte’26, announced a financial pledge to support the Madeira Creative Industries Association. The businessman committed to raising €1,250 by October 2027, as a way to reciprocate the honour he received.
During his speech, Freitas advocated for the economic value of ideas and creativity, using humorous anecdotes to illustrate how curiosity and "thinking outside the box" can generate innovative solutions and wealth. He highlighted the importance of experimentation and learning from mistakes, referencing John Howkins on the creative economy.
Freitas thanked the distinction and encouraged the association for its work in promoting cultural and creative projects, concluding with a quote from Steve Jobs about the ability to change the world.
