This year's Portugal Football Globes, organized by the FPF at the Cidade do Futebol in Oeiras, honored various figures in Portuguese football. A notable moment was the presentation of a symbolic 200,000 euro cheque to Prime Minister Luís Montenegro, on behalf of Diogo Jota's bracelet initiative to raise funds for cancer research.
The tribute to Diogo Jota, who passed away in 2025, spanned multiple initiatives, raising questions about the line between remembrance and commercial exploitation of an image. Additionally, Jorge Jesus received the Globo Prestígio, in a ceremony that critics suggest may have served to mask underlying issues in national football.
Cristiano Ronaldo attended to present Montenegro with the award, highlighting his significance as the "CR7 brand" for sponsors and audiences, with appeals for him not to retire from the national team.
