The Savoy Palace and The Reserve were the sole Portuguese and European hotels invited to participate in a discussion panel at the 'Luxury Media Summit' hosted by 'The Leading Hotels of the World' (LHW). The event took place from June 22-24 in Vail, Colorado, USA, bringing together representatives from prestigious hotels and specialized journalists.
Ricardo Farinha, Chief Commercial Officer of Savoy Signature, represented the properties and spoke on the panel 'The New Face of Wellness in Hospitality'. He shared the vision of Savoy Palace and The Reserve regarding the evolution of wellness tourism, highlighting Madeira as a leading destination in this segment. The presented approach emphasizes that the concept of 'wellness' goes beyond infrastructure, integrating the destination's authenticity, nature, culture, and Madeiran gastronomy.
Key trends discussed included personalized experiences, technological innovation, and the appreciation of natural and cultural resources. The Laurea Spa, inspired by the Laurissilva forest, was highlighted as an example of a holistic philosophy centered on Madeira's nature. The Reserve was also featured in the new edition of the 'The Leading Hotels Book Series – EXPLORE' editorial collection, reinforcing its international standing.
