Louis Vuitton and FIFA are renewing their collaboration for the 2026 World Cup, featuring a handcrafted luxury trunk to transport and display the trophy.
This "Trophy Trunk," made in Asnières‑sur‑Seine, showcases the Louis Vuitton monogram and a golden "V," symbolizing victory and the brand. FIFA's protocol dictates the trunk be brought onto the pitch by a brand ambassador and a football legend before the final, turning the moment into a visual spectacle.
The partnership also extends to limited collections of luggage and trunks inspired by the trophy's design, targeting a high-net-worth clientele and integrating the World Cup symbol into the world of design and marketing.
