Between 1935 and 1939, Madeira experienced an unusual chapter in its tourism history, welcoming cruises organized by "Kraft durch Freude" (Strength Through Joy), the leisure organization of the German Nazi regime.
These voyages, which ended shortly before the outbreak of World War II, offered German workers access to leisure activities and holidays previously associated with wealthier classes. However, the initiative also served the regime's political objectives, promoting loyalty and its vision of a national community.
The first cruises arrived in Madeira in March 1935, attended by prominent figures such as Robert Ley and Bodo Lafferentz. The visits included official receptions and excursions, such as wicker basket rides to Monte and trips to locations like Câmara de Lobos and Pico do Areeiro, with buildings in Funchal displaying swastika flags, according to historical records.
