The Madeira Wine, Embroidery and Crafts Institute (IVBAM) is celebrating World Embroidery Day on July 30th with a program of events aimed at heritage preservation, intergenerational learning, and artistic reinvention.
Initiatives are taking place in Funchal and Porto Santo, highlighting traditional craftsmanship and the contemporary vision of new creators. In Funchal, the IVBAM Garden hosts a practical workshop open to the public, where students from the Professional Madeira Embroidery Course demonstrate techniques. An Embroidery Circle invites sharing of memories and knowledge.
In Porto Santo, the Embroiderers of Casa da Ilha Dourada are holding an Embroidery Circle at Baiana Esplanade. Meanwhile, in Funchal, an advanced training session for embroiderers is underway, along with a guided tour of the "Madeira Embroidery" exhibition at the Quinta Magnólia Cultural Centre. The day concludes with the screening of the documentary "Between Linen and Gaze" and wraps up on Friday, July 31st, with the "The Island" installation and a discussion with artist Vilma Florença.
